President / Owner
30 years
Berkeley’s experience includes serving as the Executive Director of a start-up convention and visitor’s bureau and a director of a chamber of commerce in which he oversaw the creation and success of a research-based tourism marketing program for a rural county in the mountains of North Carolina. Young was hired as Director of Sales and quickly promoted to General Manager of a large golf resort managed by Interstate Hotels Corporation. Young joined Randall Travel Marketing in 1998 as Vice President conducting research for DMOs throughout the United States. He opened Young Strategies in November 2004 focusing on strategic planning and research for destination marketing organizations. Young is a top rated speaker at regional and national conferences.
As the Young Strategies team leader Berkeley Young will serve as your primary client contact and chief strategist. Young’s experience as an hotelier uniquely qualifies him to provide lodging market analyses for destinations. The research methodology will be tailored to the unique needs of each client destination and actionable strategies will be developed from the resulting data and community leader input. Young is known for his team building, active listening and thoughtful consideration when developing a plan for a community.
Research Assistant
9 years
Madelyn is a graduate of the University of North Carolina Wilmington and has a master’s degree from the University of Maryland in Business Analytics. In her time at Young Strategies, Madelyn has worked with over 65 client destinations. She specializes in survey instrument development, data collection, data analysis, and report development. Madelyn is proficient in using multiple analytics and data platforms. Madelyn has earned her Travel Marketing Professional Certificate (TMP).
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