Our Clients

Young Strategies has worked with over 100 destinations in 27 states since 2004.
Check out some of our recent destinations and what they have to say about our research and planning.
Montgomery AL

Montgomery AL

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Tupelo MS

Tupelo MS

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Jamesville Balloonfest: credit Wainwright Photography

Syracuse NY

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Berkeley Young

President / Owner

30 years


Berkeley’s experience includes serving as the Executive Director of a start-up convention and visitor’s bureau and a director of a chamber of commerce in which he oversaw the creation and success of a research-based tourism marketing program for a rural county in the mountains of North Carolina. Young was hired as Director of Sales and quickly promoted to General Manager of a large golf resort managed by Interstate Hotels Corporation. Young joined Randall Travel Marketing in 1998 as Vice President conducting research for DMOs throughout the United States. He opened Young Strategies in November 2004 focusing on strategic planning and research for destination marketing organizations. Young is a top rated speaker at regional and national conferences.

As the Young Strategies team leader Berkeley Young will serve as your primary client contact and chief strategist. Young’s experience as an hotelier uniquely qualifies him to provide lodging market analyses for destinations. The research methodology will be tailored to the unique needs of each client destination and actionable strategies will be developed from the resulting data and community leader input. Young is known for his team building, active listening and thoughtful consideration when developing a plan for a community.

Madelyn Matlock

Research Assistant

9 years


Madelyn is a graduate of the University of North Carolina Wilmington and has a master’s degree from the University of Maryland in Business Analytics. In her time at Young Strategies, Madelyn has worked with over 65 client destinations. She specializes in survey instrument development, data collection, data analysis, and report development. Madelyn is proficient in using multiple analytics and data platforms. Madelyn has earned her Travel Marketing Professional Certificate (TMP).

Our Strategic Partners

Larry Gustke PhD.

Destination Analytics

Steve Powell

Destination Services

Alexa Gifford

Planning Consultant

Judy L. Randall

Planning Consultant

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